Why Writers Need Author Branding (Part 1)
Coca-Cola, Apple, and Starbucks—behind these extraordinary companies is a struggling story of patience, perseverance, and hard work. Coca-Cola has perhaps the most recognizable elixir on the planet; Apple manufactures phones that almost everyone pre-orders; and Starbucks—you already know it.
These mega-companies have one secret formula hidden in their pockets: Branding
You may scratch your head, and ask, “How in the world is branding related to writing?” It may not be pretty obvious, but building your personal brand as a writer is one huge step to your writing career. Stephen King managed to accrue readers through mastering suspense and horror. Neil Gaiman composed tropes of mythology, fantasy—or as we call it “magical realism.” These authors know how branding books personally work, other than creating high-quality stories.
So why is branding an important aspect in writing and book publishing?
Branding is your identity.
This is exactly what readers think of at first sight of your book—the very first impression that will help readers decide whether your book is worth reading or not. Your brand identity speaks when you don’t have anything to say; it’s the voice that conveys the soul of your work.
What’s that unique style you want your audience to associate you with? What’s that personality you want to leave to your readers when they’re done reading your book? Find that identity and focus on that idea.
Branding highlights your purpose.
What’s the end goal of your writing? Would you like to scare your readers with a supernatural occurrence in every chapter, or do you want to keep them laughing until the end of the page?
Clarify your purpose and write with the end in mind. Your goal is to send a message that gives value to your readers—to entertain, inform, keep them at the edge of their seats, and provide a lifelong lesson. Brand yourself with a purpose aligned with your writing style.
Branding builds your reputation.
The feeling that you leave your readers with after they read your book becomes your trademark. It’s that one idea that pops into your readers’ minds when they pick your book, or once they put it down. It’s the foundation that supports your goal and identity. It’s your belief—or your name in literature—that stands out among the rest.
Branding provides your blueprint.
Once you have a distinct goal, purpose, and identity, you now have a clear guideline. Branding helps create a special element that is only associated with you. The more it is defined and solidified, the more compelling your brand becomes to the eyes of your readers.
You can now check your work if it’s what your brand says. In other words, your brand says what you are. In the next post, you will know how successful writers brand their books using author branding strategies that appeal to your readers.